Privacy Policy

1. Introduction

At The Pure Dentistry ("we", "our", "us", or "the Clinic"), maintaining the trust, privacy, and confidentiality of our patients and platform users ("you", "your", or "User") is our highest priority. This Privacy Policy details how we collect, use, process, disclose, and protect your personal and sensitive health data when you interact with our website, application, or associated digital services (collectively, the "Platform").

By accessing our Platform, utilizing our online booking systems (including the Book Appointment Modal), or communicating with us via WhatsApp, you expressly consent to our data practices as described herein. This Policy is designed to comply with the Digital Personal Data Protection Act, 2023 (DPDP Act), and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 of India, while serving our global user base.

2. Information We Collect

We collect information directly from you, automatically as you navigate the Platform, and potentially from third parties (such as authorized payment gateways). The data we collect includes, but is not limited to:

• Personal Identifiable Information (PII): Your full name, age, gender, date of birth, mobile number, email address, and physical address.
• Sensitive Personal Data or Information (SPDI): Physical, physiological, and mental health conditions, medical history, dental records, prescriptions, and biometric data (if applicable during clinical visits), strictly collected with explicit consent prior to or during your consultation.
• Financial Data: Billing details, transaction histories, and limited payment instrument details necessary to process secure payments via our authorized RBI-compliant third-party payment gateways.
• Technical and Usage Data: IP address, browser type, device identifiers, operating system, and data on how you interact with our Platform (e.g., via cookies and analytics).

3. How We Use Your Information

The Pure Dentistry strictly processes your data for lawful purposes necessary for the provision of our healthcare services and platform operations. We use your information to:

• Facilitate, confirm, and manage your dental appointments and teleconsultations.
• Establish and maintain your clinical health records to provide personalized and accurate dental care.
• Process secure payments and issue necessary financial receipts.
• Communicate with you regarding appointment reminders, post-treatment care, and relevant clinic updates (e.g., via email, SMS, or WhatsApp).
• Enhance, secure, and troubleshoot our Platform infrastructure and user interface.
• Comply with legal, regulatory, and medical board obligations mandated by the Government of India.

4. Data Sharing and Disclosure

We never sell, rent, or trade your personal or medical data to third-party advertisers. We may disclose your information only under the following stringent conditions:

• Authorized Medical Personnel: To our licensed dentists, specialists, and clinical staff solely for the purpose of providing you with medical care.
• Service Providers (Data Processors): To trusted third-party vendors who assist us in operating our Platform, conducting our business, or servicing you (e.g., cloud hosting providers, payment gateways, WhatsApp Business APIs). These entities are bound by strict confidentiality agreements and DPDP Act compliance clauses.
• Legal and Regulatory Authorities: When required by law, subpoena, or court order, or to protect the rights, property, or safety of The Pure Dentistry, our patients, or the public, in accordance with Indian law.

5. Data Retention

We retain your Personal Information and clinical records only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, or as specifically mandated by the medical record retention guidelines issued by the National Medical Commission (NMC), the Dental Council of India (DCI), and other applicable Indian laws (typically ranging from 3 to 10 years depending on the nature of the specific medical record).

6. Your Rights (Under DPDP Act, 2023)

As a Data Principal, you possess significant rights regarding your personal data. Subject to legal and medical exemptions, you have the right to:

• Access and Information: Request a summary of the personal data we process about you and the identities of all Data Fiduciaries/Processors with whom it has been shared.
• Correction and Erasure: Request the correction of inaccurate or misleading data, or the deletion of your data when it is no longer legally or clinically required to be retained.
• Grievance Redressal: Register a grievance regarding our data processing acts.
• Withdrawal of Consent: Withdraw your previously granted consent for non-essential data processing. Note: Withdrawing consent for essential medical data processing may compel us to terminate our clinical services to you.

To exercise these rights, please submit a formal written request to our Data Protection Officer at the email listed in Section 10.

7. Security Measures

We deploy physical, electronic, and managerial safeguards—including robust SSL encryption, secured databases, restricted access protocols, and periodic vulnerability audits—to secure your data against unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the Internet can be unconditionally guaranteed as 100% secure.

8. Cookies and Tracking Technologies

Our Platform utilizes "cookies" and similar tracking technologies to enhance user experience, remember your session preferences, and analyze site traffic. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you do not accept cookies, some portions of our Platform may not function optimally.

9. International Users and Cross-Border Transfers

The Pure Dentistry operates out of India. If you are accessing our Platform from outside India, please be aware that your information may be transferred to, stored, and processed in India, where our servers and central databases are located. By using our Platform, you explicitly consent to the transfer of your information to India, acknowledging that Indian data protection laws will predominantly govern your data.